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Happy Thanksgiving and Holiday Message

The Holiday Season is a welcome break from everyday pressures … An especially good time to count our blessings … An appropriate time to say “Thanks Sincerely” to our many great clients, friends and family members.

I hope you have the most enjoyable holiday season and a bountiful, happy and healthy New Year!

Warmest Wishes,

Tom Bello, President

Red Rock Print Productions, Inc.

email: tombello@redrockprinting.com

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Why Do Some Clients Leave You Behind?

If you spend all your time trying to attract new customers only, you are probably neglecting your company’s lifeline; it’s existing loyal customer base.

Loyal customers typically account for an unusually high percentage of your sales and profits. It takes a lot longer for a new account to become as profitable as an existing client that already knows and trusts you (and often provides critical feedback on your services and pricing as a vendor) that a new client will not.

If a loyal customer does leave, it is important to find out where they went and why they so you can avoid those mistakes in the future.

Once you understand why a customer left, it will help you determine whether or not your current business strategies are working and what you need to change going forward.

Also, exit interviews with defecting clients, if you can get them, are a good sales tool because they will help you map your company’s future by understanding it’s past.

It is believed that one-third of unhappy clients can be saved and brought back into the mix with proper attention to their reasons for leaving in the first place.

For out-of-this-world service, visit: http://www.redrockprinting.com/

Call or Text: (561) 289-5916

Email: tombello@redrockprinting.com

Old-Fashioned Hard Work

Is old-fashioned hard work a thing of the past?

Not at Red Rock!

“We’re not afraid of hard work … actually, we work our tails off all year long and our clients love it.” Tom Bello, owner of http://www.redrockprinting.com in Boca Raton, Florida, says.

Tom adds: “as our industry and the economy have gotten tougher and tougher over the years, we continue to impress our clients with old-fashioned, roll-up-your-sleeves, keep the client first attitude.”

Because of this positive attitude, Red Rock continues to add high quality clients and charities to their expanding customer base  by out-servicing their competitors. At the same time, Red Rock offers an unmatched commitment to total customer satisfaction on every print job they manage.

It’s the “Red Rock” difference.

Tom then adds: “Basically, printing is printing – it’s ink on paper and most printers do a decent job of it, but it’s also easy for many print vendors to mumble the words about excellent service, total commitment and keeping the client first and then not back it up with action. This is exactly where Red Rock is different and where we separate ourselves from the pack … I love to advertise it first, then prove it on every job, for every client, every day. Delivering on our promise is the most rewarding part of my job.”

See for yourself – Let us bid and print your next project.

For more information or to view online samples, visit us at: http://www.redrockprinting.com/

CONTACT ME:

Email: tombello@redrockprinting.com

Text or call: (561) 289-5916

Holiday Cocktail Recipes

Make your list and be sure to check it twice …

Thanks for the recent print order of your holiday recipe pads!

Visit one of our favorite clients, Total Wine & More at http://www.totalwine.com and stir up a little fun with their drink recipes and themed cocktails. Find recipes by the type of liquor being used or see their ever-growing list of holiday and seasonal cocktails.

Check in often and find a new favorite!

For more information or online samples:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

A Picture Is Worth 1000 Words!

It was once said;

“Advertising has to be the world’s second oldest profession, afterall, someone had to tell everyone about the first.”

When creating direct mail pieces, brochures, postcards etc, keep in mind what the real purpose of the piece is; you are trying to get the prospect to call or visit you for more information about your company so once they do, you can start the selling process from there.

Do not attempt to jam everything you know in to one mailer or brochure and hope the piece sells your product or service for you; you are simply trying to get the prospect to contact you for additional information so the selling process can begin.

For me, I believe in creating a BIG message with a few words to capture the attention of the reader in a split second. I also prefer to include a colorful, eye-catching photo with a simple headline on it because a picture really is worth a thousand words!

For more information on how we can help upgrade your image or online samples:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Jersey Shore Memories

My poor home town and home state of Bricktown, New Jersey and the Jersey Shore area, friends, family members and all others in the middle of this gigantic mess – It’s so sad to see all the updates and pictures of the devastation and our thoughts and prayers are with you all.

I hope everyone sticks together, hangs tough and takes care of each other.

… I know you will!

Here are a few pictures of the Jersey Shore from 2010 I took. Enjoy.

Jersey Shore Memories

RIP, River Phoenix.

I feel awkward posting anything outside the storm coverage today (especially since I grew up on the Jersey Shore in the middle of the hardest hit areas), but today is also the 19th anniversary already of the death of one of my favorites, River Phoenix.

Natalie Merchant’s tribute song “River” is timeless. Enjoy the video below.

RIP, River.

Take Charge Of Your Life!

QUESTION: How could a person possibly know what the rewards would be if they are not willing to take reasonable risks?

ANSWER: They wouldn’t.

I can promise this, you will never know unless you are willing to jump into something new every now and then.

It would be a shame to miss out on any of the wonderful things this life has to offer simply because we are too afraid to step out of our comfort zone and try something new.

In the end, it really all boils down to this:

“If you are not taking risks, you are not growing!”

Enjoy risk-free printing services offered by Red Rock:

– Call or Text – (561) 289-5916

– Email – tombello@redrockprinting.com

– Visit – http://www.redrockprinting.com/

We Do The Work For You!

WHAT HAS YOUR PRINTER DONE FOR YOU LATELY?

… at Red Rock, we do the work for you.

The days of bidding all print jobs, regardless of quantity or size, on one set of printing presses are over and you now can reap the benefits of our cost-saving printing service.

With Red Rock, you have the “insider’s” advantage to lower pricing and faster service offered by Tom Bello, a 30-year print industry professional and owner of Red Rock Print Productions, Inc.

“With Tom on our team, it’s like having a professional print expert on staff at no additional charge to us.”

Whether you need short run digital full color printing, sheet-fed or web print services, Red Rock produces them all while dramatically lowering your cost and speeding up the entire production process. 

To learn more about Red Rock:

Visit: www.redrockprinting.com

Call or Text: (561) 289-5916

Email: tombello@redrockprinting.com

Keep Your Promises!

Do not “try” to keep them. Big difference here.

The word “try” is simply an excuse that allows you to get out of keeping your word and it usually means you will not deliver what you promised, period.

I have many vendors and suppliers that often use the word “try” when we are discussing a project and as soon as I hear that word, I interupt them by saying; “okay, so you’re saying that not going to deliver it when you say you will” and it catches them off guard every time.

They usually respond with something like “why would you say that?” and I tell them the same thing that the word “try” means no and I would rather hear the truth than the word try.

Typical Result when doing this; 99% of the time after that conversation, they say yes and wind up keeping their word.

If you do not hold people accountable, vendors and clients will have an excuse for a failed delivery or service by simply telling you: “we said we would try to get it by then and couldn’t”… Not acceptable.

You either deliver what you promise or you don’t.

It’s that simple.

The same rule applies to appointments, deadlines, meetings and personal commitments. There is nothing that annoys a person more than a broken promise.

At Red Rock, WE DELIVER WHAT WE PROMISE!

For more information:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

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