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Archive for the tag “graphic design”

Happy 4th!

Let’s remember the true meaning of the Fourth of July:

The Fourth is an extremely patriotic holiday and many of us might dress up in red, white and blue, hang a flag out front and blow off a few fireworks, but do we really know what the true meaning behind our flag is?

The Fourth of July is a celebration of America’s declaration from Great Britain (and sheer determination from our forefathers) to establish the USA as a free country that was made on July 4, 1776.

One Fourth of July quote says,

“During the American Revolution, the legal separation of the American colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated and revised the Declaration, finally approving it on July 4.”

I hope everybody has a SAFE and happy weekend and please don’t forget to take a moment out of your day on Monday to be appreciative for the freedom and liberty that we all enjoy here in America.

I know I will.

Tom Bello


Digital Printing Saves Money!

Digital printing is a perfect solution for short run print projects (usually less than 1000 quantity) on full color items such as; tickets, business cards, postcards, flyers, signage, brochures and many other printed pieces.

The Sheraton and Westin Hotel Beach Resorts in Ft. Lauderdale know exactly how to save money on high quality, short run, full color printing like the tickets below.

Let us quote your next project!
For more information on how Red Rock can help save money on all your print needs,
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Brochures – Postcards – Mailers – Graphic Design – Superfast Delivery and so much more!

Keep Your Promises

… do not “try” to keep them. Big difference!

The word “try” is an excuse for getting out of keeping your word and it usually means that you will not deliver what you promised, period.

I have many vendors and suppliers that use the word “try” when we are discussing a project and as soon as I hear that word, I interupt them by saying; “okay, so you’re not going to deliver it when you say you will” and it catches them off guard every time.

They usually respond with something like “why would you say that?” and I tell them the same thing that the word “try” means no and I would rather hear the truth of a “yes or no” than the word “try”.

You will either deliver what you promise or you won’t. It’s that simple.

The same rule applies to appointments, deadlines, meetings and personal commitments – Think first before you promise because there is nothing that annoys a person more than a broken promise.


For more information:


Call or Text: (561) 289-5916

Ask and you shall receive.

“Ask and you shall receive” is the best sales advice for  sales professionals today. A great sales pitch will not yield you the same results unless you ASK for the business.

Is this just for sales people?

No, it is actually for all of us. Many people do not think of themselves as salespeople, but, one way or another, we are always selling ourselves (or our ideas) everyday.

Selling, broken down to it’s most basic form, is simply matching the benefits of something to the needs and desires of another.

But, what is often missing in many sales presentations is the final close… i.e. asking for the order.

I have been on many sales presentations where the salesperson did a great job in making a presentation and at the end of the meeting, saying something vague like “have a nice day” or “I’ll see you soon” and then walking away. They never asked for the order!

We’re asking you to try Red Rock on your next print project!



Call or Text: 561-289-5916

Happy Thanksgiving and Holiday Message

The Holiday Season is a welcome break from everyday pressures … An especially good time to count our blessings … An appropriate time to say “Thanks Sincerely” to our many great clients, friends and family members.

I hope you have the most enjoyable holiday season and a bountiful, happy and healthy New Year!

Warmest Wishes,

Tom Bello, President

Red Rock Print Productions, Inc.


Why Do Some Clients Leave You Behind?

If you spend all your time trying to attract new customers only, you are probably neglecting your company’s lifeline; it’s existing loyal customer base.

Loyal customers typically account for an unusually high percentage of your sales and profits. It takes a lot longer for a new account to become as profitable as an existing client that already knows and trusts you (and often provides critical feedback on your services and pricing as a vendor) that a new client will not.

If a loyal customer does leave, it is important to find out where they went and why they so you can avoid those mistakes in the future.

Once you understand why a customer left, it will help you determine whether or not your current business strategies are working and what you need to change going forward.

Also, exit interviews with defecting clients, if you can get them, are a good sales tool because they will help you map your company’s future by understanding it’s past.

It is believed that one-third of unhappy clients can be saved and brought back into the mix with proper attention to their reasons for leaving in the first place.

For out-of-this-world service, visit:

Call or Text: (561) 289-5916


Old-Fashioned Hard Work

Is old-fashioned hard work a thing of the past?

Not at Red Rock!

“We’re not afraid of hard work … actually, we work our tails off all year long and our clients love it.” Tom Bello, owner of in Boca Raton, Florida, says.

Tom adds: “as our industry and the economy have gotten tougher and tougher over the years, we continue to impress our clients with old-fashioned, roll-up-your-sleeves, keep the client first attitude.”

Because of this positive attitude, Red Rock continues to add high quality clients and charities to their expanding customer base  by out-servicing their competitors. At the same time, Red Rock offers an unmatched commitment to total customer satisfaction on every print job they manage.

It’s the “Red Rock” difference.

Tom then adds: “Basically, printing is printing – it’s ink on paper and most printers do a decent job of it, but it’s also easy for many print vendors to mumble the words about excellent service, total commitment and keeping the client first and then not back it up with action. This is exactly where Red Rock is different and where we separate ourselves from the pack … I love to advertise it first, then prove it on every job, for every client, every day. Delivering on our promise is the most rewarding part of my job.”

See for yourself – Let us bid and print your next project.

For more information or to view online samples, visit us at:



Text or call: (561) 289-5916

Holiday Cocktail Recipes

Make your list and be sure to check it twice …

Thanks for the recent print order of your holiday recipe pads!

Visit one of our favorite clients, Total Wine & More at and stir up a little fun with their drink recipes and themed cocktails. Find recipes by the type of liquor being used or see their ever-growing list of holiday and seasonal cocktails.

Check in often and find a new favorite!

For more information or online samples:



Call or Text: (561) 289-5916

A Picture Is Worth 1000 Words!

It was once said;

“Advertising has to be the world’s second oldest profession, afterall, someone had to tell everyone about the first.”

When creating direct mail pieces, brochures, postcards etc, keep in mind what the real purpose of the piece is; you are trying to get the prospect to call or visit you for more information about your company so once they do, you can start the selling process from there.

Do not attempt to jam everything you know in to one mailer or brochure and hope the piece sells your product or service for you; you are simply trying to get the prospect to contact you for additional information so the selling process can begin.

For me, I believe in creating a BIG message with a few words to capture the attention of the reader in a split second. I also prefer to include a colorful, eye-catching photo with a simple headline on it because a picture really is worth a thousand words!

For more information on how we can help upgrade your image or online samples:



Call or Text: (561) 289-5916

Jersey Shore Memories

My poor home town and home state of Bricktown, New Jersey and the Jersey Shore area, friends, family members and all others in the middle of this gigantic mess – It’s so sad to see all the updates and pictures of the devastation and our thoughts and prayers are with you all.

I hope everyone sticks together, hangs tough and takes care of each other.

… I know you will!

Here are a few pictures of the Jersey Shore from 2010 I took. Enjoy.

Jersey Shore Memories

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